Self Assessment Checklist

Your Business Snapshot

Are you doing everything you possibly can to
squeeze the maximum out of your business?

‘Your Business Snapshot’ self-assessment questionnaire is for your evaluation purposes only. Answer each question in each section (20 in all) to get a ‘snapshot’ of your business and develop a clearer picture of where you and your business is right now…

• Section One: Who Are You? This section focuses on your business identity and your sales message.

• Section Two: Who Are Your Customers? This section helps you re-evaluate the type of customer you need to be selling to.

• Section Three: Who Are Your Competitors? This section considers strategic alliances with competitors to gain greater market share.

• Section Four: What Are Your Marketing Methods? This section identifies the manner, frequency, cost and effectiveness of your current marketing efforts.

• Section Five: What Is Your Business Future? This section helps you identify future business objectives and what is required to achieve them.

Section One

Who Are You?

This section focuses on your business identity and your sales message.

• What’s your USP… the thing that sets you apart from competitors in your niche/industry?
• Which keyword/phrase would someone type into ‘Google Search’ to find you?
• Does your product line match your sales message?
• How many different products do you offer?
• Do you give away products?
• What are your primary front-end product offers?
• What are your primary back-end product offers?
• How many new products do you add to your range each month?
• Do you know your monthly CPC (cost per customer)?

Section Two

Who Are Your Customers?

Identifying with your target market is vital when formulating your sales message and developing your product line. This section helps you understand the type of customer you need to be selling to, exactly what products you should be selling them and just how much more you could be charging for your products and services.

• How would you describe your typical customer?
• Do you actively offer your customers special deals?
• Do you offer your customer bundled deals?
• What is your lowest priced item? (description and value)
• What is your highest priced item? (description and value)
• What is your best-selling item?

Section Three

Who Are Your Competitors?

One man’s competitor is another man’s joint venture partner. This section looks at people you’d normally consider to be your competitors and how, through strategic alliances, you could gain a larger share of the same marketplace.

• Who are the top five competitors in your marketplace, on Google?
• Where are these top five competitors located, geographically?
• Are you familiar with their total product range?
• Do they have products that are complimentary yet non-competing to your current product range?
• Do any of your competitors operate a pay-per-lead program?

Section Four

What Are Your Marketing Methods?

This section identifies the manner, frequency, cost and effectiveness of your current marketing efforts.

• Do you actively market your business?
• How frequently do you introduce new marketing campaigns?
• What are your current monthly marketing costs?
• Which of the methods listed below do you use to market your business?
  • -
    - Email
    - Leaflets
    - Television
    - Newspaper
    - Display Ads
    - Classified Ads
    - Google Adwords
    - Advertising Agency
    - Joint Venture Partners
    - Database Marketing
    - Banner Advertising
    - Referrals System
    - Yellow Pages
    - Newsletters
    - Direct Mail
    - Brochure
    - Website

• • Where do you see your business in… 3 months / 6 months / 12 months from now without the implementation of new marketing models?
  • If time, expense and effort were not factors, what three significant changes would you make in your business?
  • What benefits would you gain by implementing these changes to your existing marketing processes?
  • How soon could these refinements be implemented?
  • How long, from start to finish, would it take to implement the refinements?
  • How disruptive would these refinements be to your existing business operations?
  • How much would it cost (in total) to implement these refinements?
  • How much revenue do you want to generate over the next… 3 months? / 6 months? / 12 months?
  • Where your business is right now.
  • Where you want your business to be.
  • What steps you need to take to achieve your short & long-term business objectives.

All these marketing methods are capable of producing exceptional results, the two most cost effective being joint venture partnerships and database marketing. Do you use either of these?

Section Five

What Is Your Business Future?

This section will help you identify your future business objectives and what is required to achieve them.

It almost goes without saying that in order to effect significant financial growth within your business, continual refinement of current marketing processes is required. Before you implement any necessary refinements, you first need to ask yourself the following five questions…

Once you’ve completed this self-assessment questionnaire you’ll have a greater understanding of…

To discuss in greater detail the results of your self-assessment questionnaire and to evaluate whether or not I can be of any further assistance to you, please visit my ‘Contact Me‘ page.