“If a business succeeds by effectively and efficiently communicating its sales messages, and the most efficient and effective communications device on the planet is the Internet, the inclusion of Internet-based marketing practices (WebCraft) in today’s business is not only essential, it’s inevitable.” – Dorian Tallbody
Internet Marketing is the Future of Business
The Internet has a significant role in making the world smaller and distances shorter. It has made possible trade and communication to be discussed and completed regardless of the countries of origin of the business parties. Whether on the busy streets of China or from a cabin up a mountain somewhere in Northern Europe, people can get together and do business at the speed of sound and light.
[NB: the terms, 'internet marketing' and 'internet marketer' are interchangeable with the terms, 'webcraft/webcrafting' and 'webcrafter', respectively.]
Millions of products and services are being traded online every day and intrepid WebCrafters have taken advantage of this new ball game to promote their products to more and more potential clients. It’s been around for many years, building businesses and making dreams come true and internet marketing (WebCraft) shows little signs of stopping.
Internet Overtakes Television To Become Biggest Advertising Sector
On September 30 2009, the UK became the first major economy where advertisers spent more on Internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year. This milestone marked a watershed for the embattled TV industry, the leading ad medium in the UK for almost half a century. It has taken the internet little more than a decade to become the biggest advertising sector in the UK. To learn more click here…
Trillions of Dollars Change Hands Every Day
Whether you choose to stay in bed all day or put in a full day’s work, by midnight tonight, trillions of dollars will have changed hands. This is inevitable and happens every day. Before the advent of the Internet, only those with deep pockets and access to the ‘right’ contacts and resources were in a position to ‘intercept’ these going-to-be-spent dollars.
Today, this situation has changed, the Internet has levelled the playing field, and anyone with a computer and Internet access can start ‘getting in front’ of the money. I created this blog to introduce you to people who have already figured out ways to ‘get in front’ of thousands of dollars every month and are willing to share their ‘internet marketing’ methods with you.
So, what’s so special about Internet Marketing and how can this new approach to generating income benefit you?
Benefits of Internet Marketing
Meet a wider audience Jumping on the bandwagon may seem cheesy to some business-minded people, but if the bandwagon is headed where you want to go, why not grab a seat? It’s only natural and practical to use the internet to promote products and services because it is broadens your reach enabling you to not only maintain contact with regular clients but also locate newer ones.
Small (and home) businesses can compete with the giants The internet has a place for nearly everyone – from big manufacturers to medium-sized companies to niche marketers to home businesses. And since websites are open 24/7/52, internet marketers keep their businesses visible without worrying about infrastructure and marketing or administrative costs. Whether you’re a startup or a hundred-year-old firm, you can take advantage of the cheap, if not free, webcraft methods with which to do business online.
Cost effective Internet marketing allows transactions that are virtually hassle-free and most promotions can be pushed at nearly no cost to the marketer. Probably the only cost that an internet marketer has to worry about is hosting fees for his site, if he uses one to run his business. Since there is no need for a physical office (most internet marketers prefer to do business at home), overhead costs like rental and storage are cut to a minimum.
Fast and (mostly) free Internet has freed marketing professionals and businessmen from slow processing due to distance. It has made communication available at an instant, whether the client lives at the end of the street or at the end of the continent. The internet has made true and relevant the old adage, ‘time is money’, allowing marketers to grab opportunities immediately and close deals in minutes.
Promotes self-help Internet marketers do not need to hire extra staff to handle all sales processes. In fact, a good percentage are quite capable of handling their business on their own. There is also no need to waste time on face-to-face promotion and counseling since site visitors need only click on the information on the site to know more about product information and benefits.
Most of your site content remains relevant for a long time Conventional methods of promoting or maintaining a product’s market visibility become stale after just a few weeks or even a few days. Ads in magazines and newspapers only remain fresh until the next issue comes; and then they become history. Site content can remain valid for many years and will only require editing to change prices, add new information and extend dates.
A lot of people have reached a significant level of success with it and in fact have made it their career. What Internet Marketing (WebCraft) does is offer an alternative way of doing business. It’s here, it’s available and if you’ve weighed the risks against the advantages well enough, you’ll probably realize that Internet Marketing (WebCraft) is well worth a shot.
Further related reading…
Online vs Offline: Which One Would You Choose?
If you currently own a business and interested in discussing Internet Marketing strategies that will help you grow your business faster, then use the